Table
of Contents
Chapter 1 - The Strategy of Pricing
Chapter 2 - Revenue Management
Tactics
Optimal Conditions for Revenue
Management
The Applicability of Variable Costs
Costs of Revenue Management
Activities
Bundling and Unbundling Concepts
End-of-Transaction Price Adjustments
Free Pricing Where the Customer is
the Product
Pricing Based on the Anchoring
Effect
Other Issues Impacting Revenue
The Impact of Capacity on Revenue
The Impact of Customer Churn on
Revenue
Hotel-Specific Revenue Management
Tactics
Revenue Management Complications
The Need to Eliminate Customers
Responsibility for Revenue
Management
Long-Term Effects of Revenue
Management
Final Examination 48