Table of Contents

Chapter 1 The Growth of Electronic Commerce. 1

Learning Objectives: 1

The Roles of e-Business in Business. 2

Chapter 1 Review Questions. 7

Chapter 2 What Is Electronic Commerce?. 8

Learning Objectives: 8

Electronic Commerce of Digital Products. 8

The Scope of E-Commerce. 10

E-Commerce Technology, Infrastructure, and Development 12

Internet Service Provider and Other Services. 14

Internet and Telecommunications Services. 20

Chapter 2 Review Questions. 24

Chapter 3 The Internet and Electronic Commerce. 25

Learning Objectives: 25

The Rise of the Internet and the Web. 25

Internet Access. 27

Electronic Commerce. 27

How the Internet Is Affecting Different Industries. 28

Advantages of Electronic Commerce. 31

Disadvantages of Electronic Commerce. 31

E-commerce Strategy. 32

On-Line Security. 32

Web 2.0. 33

E-commerce and the Future. 35

Chapter 3 Review Questions. 36

Chapter 4 Intranet and Extranet 37

Learning Objectives: 37

Intranets. 37

Extranets. 48

Summary. 48

Chapter 4 Review Questions. 50

Chapter 5 Marketing and Advertising. 51

Learning Objectives: 51

Market Analysis. 52

Developing Web Sites. 55

Building Customer Loyalty. 56

Advertising. 58

Social Media. 60

Web Storefronts. 61

Selling Online. 63

Customer Service. 65

Tracking Web Traffic. 65

Organizing Your Web Site. 68

E-Commerce Success Factors. 73

Chapter 5 Review Questions. 74

Chapter 6 Online Payments, Electronic Data Interchange and XML.. 75

Learning Objectives: 75

Online Payments. 75

Electronic Data Interchange (EDI). 77

Implementing EDI. 78

Designing and Developing the EDI System.. 82

Electronic Contracting. 89

Managing Electronic Records. 91

eXtensible Markup Language (XML). 94

Chapter 6 Review Questions. 96

Chapter 7 Legal, Ethical, Tax Issues and Assurance Services. 97

Learning Objectives: 97

Borders and Jurisdiction. 97

Contracts and Contract Enforcement in Electronic Commerce. 98

Defamation. 99

Advertising Regulation. 99

Online Crime, Terrorism and Warfare. 99

Ethical Issues. 100

Taxation and Electronic Commerce. 101

CPA Web Trust Assurance Service. 101

The Better Business Bureau (BBB). 106

Chapter 7 Review Questions. 109

Chapter 8 Establishing a Presence on the Web and Business Online Strategies. 110

Learning Objectives: 110

Domain Names. 110

Registering the Name. 111

Web Store Requirements. 112

E-Commerce Success Factors. 113

Steps To Establish a Web Presence and Do Business Online. 114

Chapter 8 Review Questions. 118

Review Question Answers. 119

Glossary. 131

Index. 138

Final Examination. 140